Hey there everyone! Here’s an overview of some of the beer-related news you may have missed in the last week.
Brew Proof Kicks
Picture this: you’re in a raucous tent of beer enthusiasts. The music is pumping, the crowd slurs drunken drinking anthems and the beer flows freely. Maybe a little too freely. All over your shoes. For attendees of the world famous Octoberfest, this hypothetical may become a sad reality. That was, until Adidas stepped in.
The Adidas Originals Munchen ‘Octoberfest’ shoes are made of leather and boast an DPBR coating. What exactly is “DPBR” I hear you ask? It stands for “durable puke and beer repellent”. Complete with a “prost” mark, these shoes are seemingly the must have footwear for the world’s greatest beer party.
If you’re looking for a set, you may need to break open a piggy bank or two. The limited edition shoe retails at 199.95 euro ($238 USD) a pair. So the real question is, how badly do you want to keep your feet dry?
For the Good of the Beer
Leading Detroit-based breweries are joining forces with up-and-coming breweries for the 2017 Detroit Beer Experiment. This competition will see the six teams, each comprising of one established brewery and one rising brewery, will create a limited edition brew set for release on October 23. The Detroit public will then be tasked with trying and voting for the best brew.
The event, which is now in its second year, aims to promote awareness for the local craft-beer scene. The unveiling and voting coincide with the Detroit Fall Beer Festival which will be held over the weekend of October 27 and 28.
It’s Now Easier to Get a Craft Beer in Georgia
Georgian beer geeks rejoice! September first saw the implementation of a beer law that the state sorely needed. Previously, those looking to buy beer from a brewery had to take a legally-mandated brewery tour to do so.
Don’t get me wrong, brewery tours are (typically) both informative and fun, but it sure complicates things to have to tour the same brewery every time you want to buy from the same company.
According to the Georgia Craft Brewer’s Guild, the Peach State’s craft beer scene adds about 10-12 breweries annually. They anticipate that the number of new breweries per year may push 20 over the coming years, with the new law improving the sales landscape.
Recent Review: Priscilla White Wit Wheat
One Man’s Trash is Another Man’s Liquor
As much as 30-40 percent of the US food supply goes to waste annually, according to the USDA. But a number of companies see this disheartening statistic as a business opportunity.
San Diego, CA-based Misadventure & Co. are turning food waste into vodka. The company claims unused baked goods such as “Twinkies, Ho Hos (and) baguettes,” turning the starches and sugars into alcohol. An interesting (and probably much tastier, in my opinion) use of these American grocery staples.
And the reclamation movement is also touching beer. One such example is Stone Brewing’s Full Circle IPA, which was brewed using reclaimed water to promote awareness for San Diego’s Pure Water initiative.
One Danish brewery is taking the reclamation project a little too far for my liking. Norrebro Bryghus made waves releasing a beer affectionately labelled “Pisner”, brewed by collecting 50,000 liters (13,208.6 gallons) of human urine from a festival and “beercycling” it. The company claimed that the volume was enough to brew 60,000 of Pisner.
Beer Protest? I’ll Drink to That
A number of beer enthusiast in the Canadian province of British Columbia staged a “beer-in”, advocating for a legislative change that would allow consumption of alcohol in public places such as parks and beaches.
Technically speaking, a law exists that allows each municipality to designate areas in which public drinking is allowed, but it doesn’t appear to have been utilized yet. Campaign for Real Ale Society of British Columbia (CAMRA) President David Perry remarked; “I can’t think of a single municipality in B.C. that’s allowed it.”
The “Beer on the Beach: A Picnic Protest” event attracted approximately two-dozen supporters for what was billed as a “family friendly” event.
Responding to Hurricane Harvey
Hurricane Harvey has devastated large sections of Texas, Louisiana and many neighboring states. This week, photos and video of the destruction caused along the Gulf Coast, particularly in cities such as Rockport and Houston (the U.S’s 4th largest city). A disheartening number of Texans have been displaced, with many losing all they own.
The beer community really showed its true colors during and after the event. First off, there was this:
How’s that for Southern Hospitality? Even in the face of impending destruction Texans just can’t resist the urge to crack open a brew with neighbors and strangers alike.
Another big part of the Hurrican Harvey story, from a beer perspective, was the halting of production by some breweries to can water for those who lost it all. The Houston and gulf coast areas lost access to water and several other utilities (unsurprisingly) which lead to companies such as AB InBev and Oskar Blues dedicating their canning lines to water for a short period of time.
Brew News: The Booming Business of Booze-Free Beer
So There You Have It
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