Football Sees Beer Flowing

It’s a wonderful time of the year. Baseball is winding down, the NFL is off and running and the NBA and NHL are just about to start their 2017-2018 seasons. Sports fans have a lot to be happy about at this time of year. It would seem that beer companies have even more to celebrate.

BeerBoard, a company that monitors beer systems for companies including Buffalo Wild Wings and Hooters, reported a 36.6% increase of beer consumption on the first Sunday of the NFL season. The comparison was made against the previous Sunday. But there was also a 7.6% increase against opening Sunday of the 2016 NFL season.

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While domestic beers, lead by Bud Light and Miller Lite, continue to dominate the beer market in the restaurants surveyed import and craft beers are starting to close the gap. Around 50% of consumer opted for American brews, a 6.3% decrease on 2016’s opening Sunday. Conversely, imported and craft brews saw a consumption increase of 12.2% and 4.6% respectively.

Leaving a Bad Taste In Your Mouth

Have you ever had a beer that just didn’t taste right? Maybe the keg was not used up quickly enough, or the draft lines weren’t properly cleaned? Well a New Jersey man’s unfortunate beer experience almost certainly puts your woes to shame.

Richard Washart received $750,000 – $650,000 for pain and $100,000 for emotional suffering – after he was served a caustic beer that burned his internal organs. He claims to have immediately felt a burning sensation after consuming one mouthful of the beer, served at Harrah’s Casino in Atlantic City, NJ.

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McCormick and Schmick’s restaurant, where the beverage was served, shifted the blame to Kramer Beverage Co. – the company contracted to clean the restaurant’s beer lines. While Kramer denies wrongdoing, they were ordered to pay 50% of the damages.

McCormick and Schmick’s parent company Landry’s Inc. maintains that Kramer was purely at fault and will contest the ruling.

Home Delivery

Delivered, on-demand products are increasingly becoming a fact of life. A significant number of products, including beer (in some markets) can be delivered to your door in a short period of time. But for a Milwaukee resident, things went a little too far.

While there isn’t a ton of information available, reports suggest that a delivery truck crashed into the front of a Milwaukee home. The truck, carrying Red Dog beer, struck the building after the driver fell asleep at the wheel. People were in the home at the time, but no one was injured.

So There You Have It

Thanks for stopping by and reading. If you’ve enjoyed this article, feel free to leave me a comment below. You can also connect with me on FacebookInstagramYouTube and Twitter. Be sure to check back regularly, as I post content multiple times a week. Until next time, cheers!


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