It's a wonderful time of the year. Baseball is winding down, the NFL is off and running and the NBA and NHL are just about to start their 2017-2018 seasons. Sports fans have a lot to be happy about at this time of year. It would seem that beer companies have even more to celebrate.
In what may be the most ambitious marketing language to emerge in 2017 (just think about the gravity of that statement for a minute), Bud Light has declared that IT is the antidote to an "overwhelming" craft beer market.
And here we are. The final full review of the six-beer competition that was Battle of the Beers - Summer Brews. This one is very much the traditional summer-style pilsner beer. This is in no way a bad thing. Light, crisp and refreshing pilsner style beer can be a God-send on a 100+ degree summer day in Texas.