Since 2017
AB InBev's North American CEO Joao Castro Neves warns of beer losing its throne as the largest American alcohol market segment as soon as 2030. This projection is based on statistics showing a dramatic 33% loss of market share in the 21-27 year old demographic between 2006 and 2016. In the former, beer made up 65% of total alcohol consumption, falling to just 43% in 2016.
Looking for an awesome way to make a little side-coin? Well, now may be the time to re-locate to London because Meantime Brewing Co. wants to pay you to drink.
If you needed any encouragement to choose a beer over a soda, you've got it (especially if you live in Philadelphia). A Fox News report, dated August 8, 2017, suggests that an increased tax on soda now makes beer a more cost-effective option than its non-alcoholic competition.
Sgt. Suds 