AB InBev's North American CEO Joao Castro Neves warns of beer losing its throne as the largest American alcohol market segment as soon as 2030. This projection is based on statistics showing a dramatic 33% loss of market share in the 21-27 year old demographic between 2006 and 2016. In the former, beer made up 65% of total alcohol consumption, falling to just 43% in 2016.
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Beer is Now Cheaper than Soda in Philadelphia
If you needed any encouragement to choose a beer over a soda, you've got it (especially if you live in Philadelphia). A Fox News report, dated August 8, 2017, suggests that an increased tax on soda now makes beer a more cost-effective option than its non-alcoholic competition.