AB InBev's North American CEO Joao Castro Neves warns of beer losing its throne as the largest American alcohol market segment as soon as 2030. This projection is based on statistics showing a dramatic 33% loss of market share in the 21-27 year old demographic between 2006 and 2016. In the former, beer made up 65% of total alcohol consumption, falling to just 43% in 2016.
“Stay here, sell beer” – AB InBev
As we rapidly approach the one-year mark of the Trump presidency, it's hard to argue against him being one of the most controversial heads of state in recorded history. Given his focus on "the wall" and his recent decision to end the Deferred Action for Childhood Arrivals (DACA) program, immigration - particularly that from Mexico and across the southern border - is a hot button issue.